sizing technical capability from business
Companies are increasingly shifting their sales activities to digital channels such as internet, mobile, marketplaces, social media etc. and many of them even have ambitious expansion plans. One of the unique challenges of digital channels is their complete reliance on technology.Without the underlying technology, no product can be sold on digital channels.
In fact, at least for a while, there are no manual backup processes that allow recovery from computer failures. Most importantly, failing to meet consumer expectations usually results in a much larger fine on the digital platform. The failure of digital channels is negatively impacting more consumers, and the amplifying effect of social media can increase frustration and reduce perceived brand equity.
As such, a common challenge for organizations and their leaders is to ensure that their enabling technology is fit for purpose and aligned with their business goals. However, reality shows that few organizations find themselves in an emergency frequently. In fact, they go to great lengths to fix technical problems as soon as they arise and even worse as soon as they become known to a usually unknown but usually large number of customers. And/or often after internal employees have become aware of the technical problem and have in turn notified the IT department.
The important question facing CIOs, therefore, is how to ensure that their digital architecture and execution within an increasingly complex ecosystem of solutions, platforms and infrastructure On-premises, on-premises and in the cloud, it is reliably designed to support current and future business objectives. Or, to put it more simply, do I have a time bomb under my desk that could ruin or seriously harm my career? Should I trust the various assurances I’ve received, unfortunately often accompanied by unclear and very detailed technical details, or should I take a more rigorous and factual approach?