Social Media Marketing

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  1. Social Media Marketing







Social media marketing basically means what it says promote your business on various social media platforms like Instagram, Facebook and Twitter. In social media marketing, you typically set up a publishing schedule to ensure new content is shared and engaged with your followers on a regular basis. In general, you should allocate 20% of your posts to promotional content and 80% to non-promotional content (content that your followers find interesting but isn’t trying to sell them anything).

Most of the time, people don’t want to be promoted on social media, so don’t spam them with too many ads. Your business will continue to benefit from non-promotional content as it increases your follower count and brand awareness. Check out blogs like Social Media Today, Social Media Examiner, and the Social Media Lab to learn more about social media marketing. Email Marketing Email marketing allows you to offer exclusive discounts and promotions to customers or potential customers who subscribe to your mailing list.

Once you have an email list, you can start sending promotional emails to your subscribers on a regular basis. These emails keep your subscribers informed about your products and services, including interesting offers and updates. Engaging customers, promoting your business, and ultimately retaining future customers are the potential outcomes of sending of these emails. Email marketing can reach large numbers of people at low cost. An example is sending out a seasonal email campaign to inform your target audience of an upcoming sale.

You can manage your email marketing campaign with platforms like VerticalResponse, Campaign Monitor, and MailChimp. Content Marketing Content Marketing is the process of attracting customers to your website by providing them with relevant, quality, and useful content. A great way to increase brand awareness and get people to take action (e.g. to buy a product or service) is to drive users to your website with helpful content.You can create blog posts, infographics, videos, podcasts, and other forms of content.