- What is a Premail in Outbound Marketing?
The difference between cold calling and pre-calling a lead is that your contact is now waiting for a message from you. There are no surprises, so the main sticking point is gone. Cold Calling Premail is intentionally placed 5th on the list because the time expires after it is sent. That’s why it’s important to create an email template and phone script in advance so you can start calling right away.
Call at the Right Time According to the 2017 Call Hippo article (infographic below), Wednesday is the best day of the week to pledge a call and the best time to call is between 4pm and 5pm.While there are many other days and times to schedule calls, there is a significant difference between your first call attempt on Wednesday (195) and your first call attempt on Friday (60), so timing is definitely something to consider.
[Infographic] Best Time to Make a Business Call After the call, rate how it went, whether you contacted the prospect directly, left a voicemail, or spoke to an assistant. Always send an email to let the prospect know you tried to reach them. How many follow-up emails should be sent? There is no universal law about how many follow-up emails you should send to your prospects.Woodpecker.co says 2-3, Autoklose.com says 5, and Theloopmarketing.com says
8. You may never have a hard and fast rule on how many messages you should send. I recommend that answers or other opinions start fading after 2-3 tries, it’s a good idea to start fresh with new leads. A mix of follow-up emails and phone calls is also a ratio I use depending on the prospect’s role in their company. For example, I call the CEO more often than email because, in my personal experience, apart from Small Biz Genius, almost 60% of top executives value the insights gained from phone calls with sales reps.